People often ask what Mangolab's secret is.
They wonder how we continue to come up with so many fresh ideas, providing cutting edge digital solutions for businesses.
The answer is doughnuts. Well, doughnuts and coffee. But most importantly doughnuts.
Mangolab began its journey in 1999 when we created our first ecommerce website - a time when the world wide web was still new to many...
Back then, the BBC website and Google were just a year old. Facebook was merely a twinkle in a schoolboy's eye. Alta Vista was all the rage.
We created our first rich web application suite in 2003. The business incorporated in 2006 and we relocated from London to Leamington Spa in 2010.
Many Doughnuts were consumed throughout this entire period.
Today, we provide digital solutions for clients across a range of industries - some of whom have been with us since day one.
As times change so do demands, but Mangolab's solutions are designed with this in mind - able to grow and evolve in line with our clients' needs.
The digital landscape today is very different to the one into which Mangolab was born, but there is one thing that hasn't changed in all those years…
We still love doughnuts.
While we're talking history, the doughnut has a sweet tale to tell.
Dutch settlers introduced doughnuts to the United States when they brought 'olykoeks' - or oily cakes - into Manhattan, then known as New Amsterdam.
As the food evolved, so did the name. Some argue it refers to the 'nuts' often used to stuff the 'dough'; others say it's the 'knot' shape into which these delicious treats were often tied.
Debate also rages over whether the doughnut's famous hole came about through cooking necessity - to prevent a soggy middle - or as a practical aid for dunking.
Could it be that the doughnut's toral ring symbolises its infinite wonder and majesty, a symbol of the universe itself? Or perhaps the universe is designed to symbolise the infinite wonder and majesty of a doughnut? This seems more likely.
Whatever the reason for the hole in the middle, the doughnut was destined for great things.
By the end of World War One - when they were served to US troops in the trenches - the doughnut craze had truly caught on and by the 1930s it had circled the globe.
Today, 10 billion doughnuts are eaten every year in the United States alone.
We don't get through quite that many at Mangolab, but the doughnut remains a source of inspiration and joy for all of our team. Sometimes we even let our hair down and call them do'nuts.
If you would like to talk about doughnuts - or software or web design - then please do get in touch.